Internet marketing is the marketing of products or services over the internet. It takes in a wide variety of practices and there are a number of different business models that can be followed. This type of marketing uses various online advertisements to drive traffic to an advertiser's website.

Essentially, though, Internet marketing refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing and that痴 just hitting the highlights.

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and mobile advertising.

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